Why do you need a real estate photographer?

Why do you need a real estate photographer

Why do you need a professional real estate photographer? It’s a fair question, given that a real estate agent or a homeowner could save themselves a few hundred dollars by taking the photos themselves. It wasn’t too long ago that DIY real estate photos were widely accepted, but if you have a house to sell now then you can no …

How video can help real estate agents improve their marketing

In this video real estate marketing coach Tom Ferry talks about video and how it can help real estate agents improve their marketing: Here’s what he said: 1. Start your marketing with a video. So if you’re a real estate agent then Tom suggests that you need to do a video tour of a property before you do your flyers, your …

Staging a home for real estate photography

How do you sell a home in today’s market when the visual elements of a real estate marketing campaign are so important? I came across this video from White Orchid, a home staging company, and they have some good things to say: According to this video from home staging business owner John Matthews: “Here’s the simple formula: when you stage …

Real estate photography and copyright law

Real estate photography and copyright law

How familiar are you with real estate photography and copyright law? Here’s an interesting story about an internet entrepreneur who was successfully sued recently by a photographer. Why was he sued? Well, entrepreneur Dan used a photograph that he found when searching on Google Images, but unfortunately for him he forgot to check in with the owner of the photograph …

Real estate agents that do this are worth every penny

Real estate agents are worth every penny

Real estate agent Peter Lorimer has some advice for agents when it comes to why they are worth their commission: According to Peter, “If you are an agent who really goes above and beyond, and you know who I’m talking to here, I mean agents that don’t do this – “Yes Mrs Brown, we’ll just take a few snaps (with …

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Should real estate agents hire a photographer?

Should real estate agents hire a photographer?

“You’re really doing the sellers a disservice if you don’t have first-class, top notch photographs.” Josh Rogers is a real estate agent in Jacksonville, Florida, and he really gets it. He hires a photographer for every listing, not just the high-end homes, which is a mistake some agents make. So according to Josh, how does professional real estate photography help …

Why professional photography is invaluable

Why professional real estate photography is invaluable

There was an article in the June issue of Featured Agent Magazine called “Why professional photography is invaluable“. The article starts by talking about how people who are looking for an agent or a new home go online these days to look at images of homes: “That means that the photos of your listing need to capture the true beauty …

What to look for when choosing a real estate photographer

Choosing a real estate photographer

If you’re a real estate agent you know how important it is to have the right people around you. You might work largely on your own, but you still have other people do various tasks for you, whether it’s in regard to researching the latest sales data, legal matters, marketing, or sales training. One of the most important people in …

The benefits of technology in real estate sales

Benefits of technology in real estate sales

When it comes to real estate sales homeowners and agents now have an abundance of wonderful technology that can assist them in the marketing of a home. And these aren’t gimmicks either – this is technology that really helps buyers and sellers achieve the best possible outcome, since sellers can now show what their home is really like, and buyers …

What makes professional real estate photography a necessity?

Why is professional real estate photography a necessity? In this video real estate agent Peter Lorimer outlines his reasons for saying: “You absolutely must, must, MUST have professional photographs taken in a house …” Why does this agent say real estate photography is so important? It’s because people these days, especially buyers under the age of 40, have grown up …