Virtual reality: is it the new open house?

The new wave of virtual reality tools for the marketing of real estate seems to be growing in popularity, although I suspect there is still a bit of division amongst agents and buyers. Some people love it, and some people hate it. For those who love it it’s a wonderful way to market and view a property, to find out exactly …

The benefits of virtual furniture for real estate sales and rentals

Virtual furniture: “… has proven excellent results in us being able to achieve maximum interest levels and numbers attending our open for inspections, with the subsequent leasing of that property quickly, at the highest rental return possible.” – Sarah Latham, owner and director of Latham Cusack Property Services’ North Shore office The quote above was from a blog post at …

Why you need the right photographer for the job

I just came across an article from the Boston Globe called “Advice on taking knockout real estate photos from a Pulitzer-winning photographer“, and they make some great points about how to shoot a home that’s for sale. The piece is written by Stan Grossfeld, a Pulitzer Prize-winning photographer who shoots photojournalism as well as anyone. As a photographer Stan has done …

“Gorgeous photos present you as a thought leader”

I just came across this video featuring Pia Silver, author of Badass Your Brand, and she says this: “Gorgeous photos present you as a thought leader. You could be the most badass thought leader in your industry, [but] if you don’t look it, if you don’t present like it, no one’s going to listen to you. … If you want …

What mistakes do real estate agents make when selling a home?

Inman recently posted an article by Laura Ure called, “6 egregious mistakes real estate agents must stop making“. It’s a great article, and provides a list of things that real estate agents need to stop doing if they want to be successful. I’m not going to discuss all of the mistakes listed – you can read the article yourself if …

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Video tours vs virtual tours

Is a real estate agent better off getting a video tour for their marketing campaign, or a virtual tour? First of all I think we need to distinguish what we mean by each of these terms so that there is no confusion. Virtual tours: A virtual tour is a 360 degree photograph that the user can spin around, and look …

Facebook ads, Matterport and video

What can real estate agents do with Facebook ads, 3D tours and video?   In the podcast above by EasyAgentPro they’re asked a question by an agent about whether they could run a ‘virtual open house‘. The idea put forward is to run a Facebook ad campaign for a listing that leads to a squeeze page where the potential buyers …

Can video help agents get more listings? Yes!

Real estate agents can use video to help them get more listings! It’s true! Video is a perfect tool for real estate agents – it’s being given priority in Google searches, Facebook, Twitter and Instagram. Honestly, it does not make sense for agents to not be using video to create content and to promote their listings. As they mention below: “If …

Interview with a Mesquite real estate photographer

Here’s an interview with Mesquite real estate photographer Bob Kulon. Bob runs a photography business in Mesquite, Nevada, and in this video interview he talks about To find out more about Christian and his approach to photographing a home for real estate agents, interior designers, architects and builders have a look at this 12 minute video: Visit: Mesquite real estate photographer on YouTube You …