Real estate marketing: don’t live in the middle

When it comes to real estate marketing do you play it safe and stay in the middle, or do you go all the way and deliver an extraordinary marketing campaign? In this video marketing guru Gary Vaynerchuk gives his thoughts on marketing generally and I’d encourage you to take a look: (Just be aware of the strong language that Gary …

Get more out of your drone photos and video

For the right property a drone photo or video works really well in a real estate campaign. There are times when only an aerial view of a home or its location can show potential buyers the lifestyle, features and convenience of a particular listing. However, as we’ve mentioned here previously  in “Drone photography for real estate: what you need to …

Average home vs luxury home marketing

Luxury real estate marketing campaigns

There is no doubt that luxury homes need impeccable marketing campaigns. The photos should be amazing, and the video should capture the size of the home and the benefits of living in that particular area, whether it be the local ski fields, the beaches, forests, or the urban neighborhood. As David McHugh, a real estate agent with LIV Sotheby’s International …

Four ways to make your listing stand out

How can you make your real estate listing stand out among all the others? Let’s have a look at four things real estate agents can do with their listing to get the best possible result for their homeowners: Great presentation: We’ve spoken previously about the importance of presenting a home really well, and it’s definitely a key step in making …

How to present your home for a photo shoot

If you’re hiring a real estate photographer to do a photo shoot of your home then make sure the presentation of the home is perfect for the day of the shoot. Here’s a short video presented by a real estate agent in California, and they offer a few more great tips for preparing your home the right way so that …

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Should new agents hire a real estate photographer?

Should agents hire a real estate photographer?

“I’m a brand new real estate agent, and I don’t have much left in my marketing budget after paying for my flyers and the billboard, so I don’t think I’ll hire a real estate photographer to shoot my new listings.” It’s now 2018, and we live in the era of social media where just about everyone is looking at properties …

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Great photos can increase the perceived value of real estate

Do the photos used in your real estate marketing campaign really help? Well, insurance company AXA has revealed how great photos combined with great presentation can impact upon the perceived value of a home by up to 21 percent. What they did is they took before and after photos of a one-bedroom flat in the UK, and they showed it to 1000 people …

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Virtual Staging: An Innovative Way to Impress Buyers

As more home-sellers turn to virtual staging, we have to ask: Is it really worth it, and does it compare to traditional staging? According to the National Association of Realtors®, 77 percent of buyers’ agents say that staging makes it easier for buyers to visualize themselves living in a home. As many as 38 percent of sellers’ agents say that they …

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Drone photography for real estate: what you need to know

Drone photography and video for real estate is booming in popularity, with more and more real estate agents bringing in aerial specialists to create marketing material. But is it always a good idea to get the drone shot? Let’s look at the good and the bad of using drone shots, and we’ll start with the bad news. First of all, …

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Netflix show ‘Stay Here’ has a real estate theme – and looks great!

Around the middle of August 2018 Netflix will be releasing their new real estate-themed TV show, ‘Stay Here’. According to the Netflix description of the show, which stars designer Genevieve Gorder and real estate expert Peter Lorimer, Stay Here will: “… show property owners how to turn their short-term rentals into moneymaking showstoppers.” Take a look: As Peter Lorimer wrote on …