Real estate agents that do this are worth every penny

Real estate agents are worth every penny

Real estate agent Peter Lorimer has some advice for agents when it comes to why they are worth their commission: According to Peter, “If you are an agent who really goes above and beyond, and you know who I’m talking to here, I mean agents that don’t do this – “Yes Mrs Brown, we’ll just take a few snaps (with …

Should real estate agents hire a photographer?

Should real estate agents hire a photographer?

“You’re really doing the sellers a disservice if you don’t have first-class, top notch photographs.” Josh Rogers is a real estate agent in Jacksonville, Florida, and he really gets it. He hires a photographer for every listing, not just the high-end homes, which is a mistake some agents make. So according to Josh, how does professional real estate photography help …

Why professional photography is invaluable

Why professional real estate photography is invaluable

There was an article in the June issue of Featured Agent Magazine called “Why professional photography is invaluable“. The article starts by talking about how people who are looking for an agent or a new home go online these days to look at images of homes: “That means that the photos of your listing need to capture the true beauty …

What to look for when choosing a real estate photographer

Choosing a real estate photographer

If you’re a real estate agent you know how important it is to have the right people around you. You might work largely on your own, but you still have other people do various tasks for you, whether it’s in regard to researching the latest sales data, legal matters, marketing, or sales training. One of the most important people in …

The benefits of technology in real estate sales

Benefits of technology in real estate sales

When it comes to real estate sales homeowners and agents now have an abundance of wonderful technology that can assist them in the marketing of a home. And these aren’t gimmicks either – this is technology that really helps buyers and sellers achieve the best possible outcome, since sellers can now show what their home is really like, and buyers …

What makes professional real estate photography a necessity?

Why is professional real estate photography a necessity? In this video real estate agent Peter Lorimer outlines his reasons for saying: “You absolutely must, must, MUST have professional photographs taken in a house …” Why does this agent say real estate photography is so important? It’s because people these days, especially buyers under the age of 40, have grown up …

Two big real estate marketing tips for agents

Real estate marketing tips

In this video by Tom Ferry called “Everything you need to know about real estate marketing” he outlines five things that real estate agents need to know about marketing: There’s some great content there, and it’s only about 17 minutes long so it’s worth watching if you’re an agent wanting to up your game. But there are two big rules that …

Virtual reality: is it the new open house?

The new wave of virtual reality tools for the marketing of real estate seems to be growing in popularity, although I suspect there is still a bit of division amongst agents and buyers. Some people love it, and some people hate it. For those who love it it’s a wonderful way to market and view a property, to find out exactly …

The benefits of virtual furniture for real estate sales and rentals

Virtual furniture: “… has proven excellent results in us being able to achieve maximum interest levels and numbers attending our open for inspections, with the subsequent leasing of that property quickly, at the highest rental return possible.” – Sarah Latham, owner and director of Latham Cusack Property Services’ North Shore office The quote above was from a blog post at …

Why you need the right photographer for the job

I just came across an article from the Boston Globe called “Advice on taking knockout real estate photos from a Pulitzer-winning photographer“, and they make some great points about how to shoot a home that’s for sale. The piece is written by Stan Grossfeld, a Pulitzer Prize-winning photographer who shoots photojournalism as well as anyone. As a photographer Stan has done …