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Should new agents hire a real estate photographer?

“I’m a brand new real estate agent, and I don’t have much left in my marketing budget after paying for my flyers and the billboard, so I don’t think I’ll hire a real estate photographer to shoot my new listings.” It’s now 2018, and we live in the era of social media where just about everyone is looking at properties …

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Great photos can increase the perceived value of real estate

Do the photos used in your real estate marketing campaign really help? Well, insurance company AXA has revealed how great photos combined with great presentation can impact upon the perceived value of a home by up to 21 percent. What they did is they took before and after photos of a one-bedroom flat in the UK, and they showed it to 1000 people …

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Virtual Staging: An Innovative Way to Impress Buyers

As more home-sellers turn to virtual staging, we have to ask: Is it really worth it, and does it compare to traditional staging? According to the National Association of Realtors®, 77 percent of buyers’ agents say that staging makes it easier for buyers to visualize themselves living in a home. As many as 38 percent of sellers’ agents say that they …

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Drone photography for real estate: what you need to know

Drone photography and video for real estate is booming in popularity, with more and more real estate agents bringing in aerial specialists to create marketing material. But is it always a good idea to get the drone shot? Let’s look at the good and the bad of using drone shots, and we’ll start with the bad news. First of all, …

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Netflix show ‘Stay Here’ has a real estate theme – and looks great!

Around the middle of August 2018 Netflix will be releasing their new real estate-themed TV show, ‘Stay Here’. According to the Netflix description of the show, which stars designer Genevieve Gorder and real estate expert Peter Lorimer, Stay Here will: “… show property owners how to turn their short-term rentals into moneymaking showstoppers.” Take a look: As Peter Lorimer wrote on …

Do gimmicky photos and videos help sell homes?

Do you think those videos and photos where agents get dressed up, or do something else that’s gimmicky, actually help to sell homes? Here are a few examples so you can see what I mean: A real estate agent in Texas has dressed up in a T Rex costume for his photos and video, and is currently using that to …

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How to sell your home in a hot real estate market

How to sell your home in a hot real estate market

How do you sell your home in a hot real estate market? The two big things you want are great photos to attract more interested buyers, and of course a really well presented home that buyers can instantly fall in love with.