Real estate agents who market themselves with video

Real estate agents who market themselves with video

Video marketing is a great option for real estate agents, but it doesn’t just have to be for the homes they are selling. Sure, home video tours work really well, but some agents are also using video to market themselves. One of those agents is Ivan Estrada in Los Angeles. For the past four years he has been releasing a …

The problem with DIY real estate photography

I recently came across this article where a real estate editor talks about those videos you see on YouTube where people try and do stuff on the cheap instead of doing it properly. You know what I’m talking about – that’s where people make their own floating power supply unit for their swimming pool. Or a spoiler for their car …

Selling a home without a full marketing campaign?

Can you sell a secret in real estate?

At first it sounds like a good idea – sell your home by approaching a local real estate agent, ask them to speak to buyers on their list rather than going public with the sale, and sell the home quietly without all the hassle. And it can work: NSW Real Estate Institute chief executive Tim McKibbin has come across properties …

Real estate sales in different cities: same price, different level of photography

So Curbed.com have put together a list of homes for sale in 25 US cities all for about the same price of $250,000. Of course it’s interesting to see the huge difference in what you get for the same level of investment. So for example, in Detroit you can get an historic 4 bedroom home that’s been almost fully renovated …

Real estate clients deserve better than DIY photos

Real estate agent Teresa Boardman has written a piece for Inman called “Why our clients deserve better than DIY photos“, and I think she’s done a great job in presenting the case for agents hiring a professional photographer instead of doing it themselves for the sake of a few dollars. According to Teresa, there are two types of ugly real …

LA Times: It pays to hire a professional real estate photographer

There is of course no better real estate photographer in northern Los Angeles than Ryan Carr from Legacy Listing Photo, and although this article doesn’t quote Ryan it is an interesting piece from the Los Angeles Times called “Pro photographers labor to show properties in a better light“. “Listing your home? It pays to hire a pro photographer. Everyone seems to be …

Gorgeous real estate listing photos with your phone?

An article was recently posted at Inman called, “4 tips for taking gorgeous real estate listing photos with your phone: How to skilfully capture the character and details of a home without hiring a professional.” The writer of the article makes some really good points, emphasizing that if you have a high-priced home that you want to sell then you …

How a real estate photographer can save you time

How a real estate photographer can save you time

Can a real estate photographer save you time? It turns out that ‘time’ is more important to most people than money, which might surprise you but actually makes a lot of sense. After all, bank accounts can keep growing, and money can move in and out, but time is one of those things that, when you lose it, you ain’t gettin’ …

“Your real estate photos suck!”

Some real estate agents understand the importance of real estate photography, and the impact it has on an agent’s business and success, and some don’t. Robert Wagener gets it: Nice work, Rockin’ Realty Guy! Here are a couple of the most important things he says here: “We as real estate agents like to throw out numbers like we’re geniuses. We say, …

Real estate agents: how to get more followers on Instagram

If you’re a real estate agent, what can you do to get more followers on Instagram? Here’s a short little video from Easy Agent Pro with some tips to help you make the most of Instagram (and if you’re not there yet, you probably should): Here are the tips: Tip 1. Consistency and timing “Develop a consistent theme on your page, …