People are buying homes without visiting them

This statistic seems way, WAY higher than it should be, but according to a survey from the USA “19 percent of people who bought or sold a home in the past year made a bid on a home before viewing it in person”. At first when I read that I thought it was crazy talk! I know that people do buy homes without …

How to market a new listing

Real estate agent Loida Velasquez offers a few tips here on how she markets a new listing: Loida starts by saying: “It is price that sells a home, not the marketing.” I agree … well, kind of. If you have the most amazing marketing in the world, but you are pricing a home at 50% above what the market is prepared to …

How to get a higher sale price when selling a home

Here’s real estate coach Tom Panos talking on Sky News: I’d like to pick out a few little things that Tom mentions in this video: “Make sure that as people are flying through that you’ve got photos and headlines that stops the consumer, and says, “Wow, look at that!” So I would say, make sure you’re using amazing photography, great …

“The Block” TV Show 2016 – the property, the contestants, and the marketing

One of Australian television’s most popular shows is back with us again as “The Block” returns to Channel Nine. I’m not so much interested in the drama going on during the show, but the marketing, the photography, and the videos used to sell these homes, as well as the real estate decisions that are made. But to know what’s happening at …

Luis Ortiz and Gary Vee: Real estate lead generation

Gary Vaynerchuk and Luis Ortiz talk real estate

We recently posted a video interview between Gary Vaynerchuk and Fredrik Eklund from Million Dollar Listing NY. Well, now we have Gary Vee chatting with another agent from the same TV show, Luis Ortiz. In this episode they talk about how real estate agents can handle objections based on being new to the industry, and also how to get leads. …

The trouble with FSBO (for sale by owner) for real estate

Some people like to do “For sale by owner” real estate deals, and that’s okay. Each to their own. But when they try and write their own ads, well, they take things to a whole new level. Here’s one I came across in Craigslist. Would you ever do something like this? “Ok Asheville, I get it. People is broke these …

Real estate photography is an investment

When professional real estate photography is of a high standard then it ceases to be an expense. It’s no longer just money going out, never to be seen again, but instead it’s an investment that is almost guaranteed to see a return in terms of a higher sale price for the home. Why do I say that? It’s because marketing …

Pokemon Go and real estate: a match made in heaven?

Pokemon Go and real estate – it seems like a strange combination, and yet they also seem really well made for each other. In fact, even though Pokemon Go was only released on July 6th, it is now being used in a lot more real estate marketing campaigns than you might expect. Real estate listings with Pokemon Go references: Here …

Dream home: Sunshine Coast, Queensland

Today we are interviewing Sunshine Coast real estate photographer Jonathan May, who recently photographed this stunning holiday rental. Where is this place? “The house is in Tewantin, a pretty suburb on the banks of the Noosa River. Tewantin was a port town in the mid 1800’s linking the gold fields and forests of the hinterland with Brisbane. Today you can …

Gary Vee & Fredrik Eklund talk real estate

Here’s a great conversation between the amazing Gary Vaynerchuk and Fredrik Eklund from Million Dollar Listing NY: I would strongly recommend watching the whole thing, but here are a few key quotes that I’ve pulled out of just some of this video: Questions for Gary Vee and Fredrik Eklund: 5:41 – How can a real estate brokerage company build a brand …