One of Australian television’s most popular shows is back with us again as “The Block” returns to Channel Nine. I’m not so much interested in the drama going on during the show, but the marketing, the photography, and the videos used to sell these homes, as well as the real estate decisions that are made. But to know what’s happening at …
Luis Ortiz and Gary Vee: Real estate lead generation
We recently posted a video interview between Gary Vaynerchuk and Fredrik Eklund from Million Dollar Listing NY. Well, now we have Gary Vee chatting with another agent from the same TV show, Luis Ortiz. In this episode they talk about how real estate agents can handle objections based on being new to the industry, and also how to get leads. …
The trouble with FSBO (for sale by owner) for real estate
Some people like to do “For sale by owner” real estate deals, and that’s okay. Each to their own. But when they try and write their own ads, well, they take things to a whole new level. Here’s one I came across in Craigslist. Would you ever do something like this? “Ok Asheville, I get it. People is broke these …
Real estate photography is an investment
When professional real estate photography is of a high standard then it ceases to be an expense. It’s no longer just money going out, never to be seen again, but instead it’s an investment that is almost guaranteed to see a return in terms of a higher sale price for the home. Why do I say that? It’s because marketing …
Pokemon Go and real estate: a match made in heaven?
Pokemon Go and real estate – it seems like a strange combination, and yet they also seem really well made for each other. In fact, even though Pokemon Go was only released on July 6th, it is now being used in a lot more real estate marketing campaigns than you might expect. Real estate listings with Pokemon Go references: Here …
Dream home: Sunshine Coast, Queensland
Today we are interviewing Sunshine Coast real estate photographer Jonathan May, who recently photographed this stunning holiday rental. Where is this place? “The house is in Tewantin, a pretty suburb on the banks of the Noosa River. Tewantin was a port town in the mid 1800’s linking the gold fields and forests of the hinterland with Brisbane. Today you can …
Gary Vee & Fredrik Eklund talk real estate
Here’s a great conversation between the amazing Gary Vaynerchuk and Fredrik Eklund from Million Dollar Listing NY: I would strongly recommend watching the whole thing, but here are a few key quotes that I’ve pulled out of just some of this video: Questions for Gary Vee and Fredrik Eklund: 5:41 – How can a real estate brokerage company build a brand …
Tips for owners when selling their home
Here are four things homeowners can do when selling their home to give themselves the best chance at a great result: 1. Choose the right real estate agent. You will want to look for a real estate agent that is great at marketing and negotiating, especially if the property market is slow. If homes are selling quickly then it’s a lot …
Should real estate agents choose the cheapest real estate photographer?
Should a real estate agent choose the cheapest real estate photographer they can find? The answer is ‘no’. I just came across this news article, and it must be true because the newspaper looks real and everything! 😉 “SHOCKED – Real estate agent thought the cheap photographer would ‘do a better job’.” Real estate agent Tammy Cheapjack thought she was doing her …
Things you should not do with your real estate photos
We all want to make our homes look amazing, and whilst it might be tempting to use some Photoshop magic to improve things there are some things you should definitely not do with your real estate photos. But first … What can you do with your real estate images? Add a new sky This is not a permanent feature of …