Real estate agents that do this are worth every penny

Real estate agents are worth every penny

Real estate agent Peter Lorimer has some advice for agents when it comes to why they are worth their commission: According to Peter, “If you are an agent who really goes above and beyond, and you know who I’m talking to here, I mean agents that don’t do this – “Yes Mrs Brown, we’ll just take a few snaps (with …

What to look for when choosing a real estate photographer

Choosing a real estate photographer

If you’re a real estate agent you know how important it is to have the right people around you. You might work largely on your own, but you still have other people do various tasks for you, whether it’s in regard to researching the latest sales data, legal matters, marketing, or sales training. One of the most important people in …

What makes professional real estate photography a necessity?

Why is professional real estate photography a necessity? In this video real estate agent Peter Lorimer outlines his reasons for saying: “You absolutely must, must, MUST have professional photographs taken in a house …” Why does this agent say real estate photography is so important? It’s because people these days, especially buyers under the age of 40, have grown up …

Facebook ads, Matterport and video

What can real estate agents do with Facebook ads, 3D tours and video?   In the podcast above by EasyAgentPro they’re asked a question by an agent about whether they could run a ‘virtual open house‘. The idea put forward is to run a Facebook ad campaign for a listing that leads to a squeeze page where the potential buyers …

Can video help agents get more listings? Yes!

Real estate agents can use video to help them get more listings! It’s true! Video is a perfect tool for real estate agents – it’s being given priority in Google searches, Facebook, Twitter and Instagram. Honestly, it does not make sense for agents to not be using video to create content and to promote their listings. As they mention below: “If …

Real estate agents who market themselves with video

Real estate agents who market themselves with video

Video marketing is a great option for real estate agents, but it doesn’t just have to be for the homes they are selling. Sure, home video tours work really well, but some agents are also using video to market themselves. One of those agents is Ivan Estrada in Los Angeles. For the past four years he has been releasing a …

Real estate clients deserve better than DIY photos

Real estate agent Teresa Boardman has written a piece for Inman called “Why our clients deserve better than DIY photos“, and I think she’s done a great job in presenting the case for agents hiring a professional photographer instead of doing it themselves for the sake of a few dollars. According to Teresa, there are two types of ugly real …

Real estate agents: how to get more followers on Instagram

If you’re a real estate agent, what can you do to get more followers on Instagram? Here’s a short little video from Easy Agent Pro with some tips to help you make the most of Instagram (and if you’re not there yet, you probably should): Here are the tips: Tip 1. Consistency and timing “Develop a consistent theme on your page, …

People are buying homes without visiting them

This statistic seems way, WAY higher than it should be, but according to a survey from the USA “19 percent of people who bought or sold a home in the past year made a bid on a home before viewing it in person”. At first when I read that I thought it was crazy talk! I know that people do buy homes without …