Virtual reality: is it the new open house?

The new wave of virtual reality tools for the marketing of real estate seems to be growing in popularity, although I suspect there is still a bit of division amongst agents and buyers. Some people love it, and some people hate it. For those who love it it’s a wonderful way to market and view a property, to find out exactly …

The benefits of virtual furniture for real estate sales and rentals

Virtual furniture: “… has proven excellent results in us being able to achieve maximum interest levels and numbers attending our open for inspections, with the subsequent leasing of that property quickly, at the highest rental return possible.” – Sarah Latham, owner and director of Latham Cusack Property Services’ North Shore office The quote above was from a blog post at …

What mistakes do real estate agents make when selling a home?

Inman recently posted an article by Laura Ure called, “6 egregious mistakes real estate agents must stop making“. It’s a great article, and provides a list of things that real estate agents need to stop doing if they want to be successful. I’m not going to discuss all of the mistakes listed – you can read the article yourself if …

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Video tours vs virtual tours

Is a real estate agent better off getting a video tour for their marketing campaign, or a virtual tour? First of all I think we need to distinguish what we mean by each of these terms so that there is no confusion. Virtual tours: A virtual tour is a 360 degree photograph that the user can spin around, and look …

The problem with DIY real estate photography

I recently came across this article where a real estate editor talks about those videos you see on YouTube where people try and do stuff on the cheap instead of doing it properly. You know what I’m talking about – that’s where people make their own floating power supply unit for their swimming pool. Or a spoiler for their car …

Selling a home without a full marketing campaign?

Can you sell a secret in real estate?

At first it sounds like a good idea – sell your home by approaching a local real estate agent, ask them to speak to buyers on their list rather than going public with the sale, and sell the home quietly without all the hassle. And it can work: NSW Real Estate Institute chief executive Tim McKibbin has come across properties …

People are buying homes without visiting them

This statistic seems way, WAY higher than it should be, but according to a survey from the USA “19 percent of people who bought or sold a home in the past year made a bid on a home before viewing it in person”. At first when I read that I thought it was crazy talk! I know that people do buy homes without …

“The Block” TV Show 2016 – the property, the contestants, and the marketing

One of Australian television’s most popular shows is back with us again as “The Block” returns to Channel Nine. I’m not so much interested in the drama going on during the show, but the marketing, the photography, and the videos used to sell these homes, as well as the real estate decisions that are made. But to know what’s happening at …

The trouble with FSBO (for sale by owner) for real estate

Some people like to do “For sale by owner” real estate deals, and that’s okay. Each to their own. But when they try and write their own ads, well, they take things to a whole new level. Here’s one I came across in Craigslist. Would you ever do something like this? “Ok Asheville, I get it. People is broke these …

Pokemon Go and real estate: a match made in heaven?

Pokemon Go and real estate – it seems like a strange combination, and yet they also seem really well made for each other. In fact, even though Pokemon Go was only released on July 6th, it is now being used in a lot more real estate marketing campaigns than you might expect. Real estate listings with Pokemon Go references: Here …