How video can help real estate agents improve their marketing

In this video real estate marketing coach Tom Ferry talks about video and how it can help real estate agents improve their marketing: Here’s what he said: 1. Start your marketing with a video. So if you’re a real estate agent then Tom suggests that you need to do a video tour of a property before you do your flyers, your …

Staging a home for real estate photography

How do you sell a home in today’s market when the visual elements of a real estate marketing campaign are so important? I came across this video from White Orchid, a home staging company, and they have some good things to say: According to this video from home staging business owner John Matthews: “Here’s the simple formula: when you stage …

The benefits of technology in real estate sales

Benefits of technology in real estate sales

When it comes to real estate sales homeowners and agents now have an abundance of wonderful technology that can assist them in the marketing of a home. And these aren’t gimmicks either – this is technology that really helps buyers and sellers achieve the best possible outcome, since sellers can now show what their home is really like, and buyers …

Two big real estate marketing tips for agents

Real estate marketing tips

In this video by Tom Ferry called “Everything you need to know about real estate marketing” he outlines five things that real estate agents need to know about marketing: There’s some great content there, and it’s only about 17 minutes long so it’s worth watching if you’re an agent wanting to up your game. But there are two big rules that …

Virtual reality: is it the new open house?

The new wave of virtual reality tools for the marketing of real estate seems to be growing in popularity, although I suspect there is still a bit of division amongst agents and buyers. Some people love it, and some people hate it. For those who love it it’s a wonderful way to market and view a property, to find out exactly …

The benefits of virtual furniture for real estate sales and rentals

Virtual furniture: “… has proven excellent results in us being able to achieve maximum interest levels and numbers attending our open for inspections, with the subsequent leasing of that property quickly, at the highest rental return possible.” – Sarah Latham, owner and director of Latham Cusack Property Services’ North Shore office The quote above was from a blog post at …

What mistakes do real estate agents make when selling a home?

Inman recently posted an article by Laura Ure called, “6 egregious mistakes real estate agents must stop making“. It’s a great article, and provides a list of things that real estate agents need to stop doing if they want to be successful. I’m not going to discuss all of the mistakes listed – you can read the article yourself if …

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Video tours vs virtual tours

Is a real estate agent better off getting a video tour for their marketing campaign, or a virtual tour? First of all I think we need to distinguish what we mean by each of these terms so that there is no confusion. Virtual tours: A virtual tour is a 360 degree photograph that the user can spin around, and look …

The problem with DIY real estate photography

I recently came across this article where a real estate editor talks about those videos you see on YouTube where people try and do stuff on the cheap instead of doing it properly. You know what I’m talking about – that’s where people make their own floating power supply unit for their swimming pool. Or a spoiler for their car …

Selling a home without a full marketing campaign?

Can you sell a secret in real estate?

At first it sounds like a good idea – sell your home by approaching a local real estate agent, ask them to speak to buyers on their list rather than going public with the sale, and sell the home quietly without all the hassle. And it can work: NSW Real Estate Institute chief executive Tim McKibbin has come across properties …