There’s an interesting article from The Guardian in Australia called ‘Fake fires and greener grass: the real estate photo tricks that make a house feel like a home’, where a journalist invited a real estate photographer from Sydney to photograph her home, while the journalist took comparison shots. Here are some criticisms and observations of real estate photography, from either …
Real estate agents need pro photography even when homes sell fast
The goal of hiring a professional real estate photographer is not to sell the home – it’s to sell the agent who is selling the home. That might sound a little strange to you, but that concept is what underlies the need for real estate agents to hire a professional photographer for every shoot, even if homes are selling ridiculously …
Get more out of your drone photos and video
For the right property a drone photo or video works really well in a real estate campaign. There are times when only an aerial view of a home or its location can show potential buyers the lifestyle, features and convenience of a particular listing. However, as we’ve mentioned here previously in “Drone photography for real estate: what you need to …
Average home vs luxury home marketing
There is no doubt that luxury homes need impeccable marketing campaigns. The photos should be amazing, and the video should capture the size of the home and the benefits of living in that particular area, whether it be the local ski fields, the beaches, forests, or the urban neighborhood. As David McHugh, a real estate agent with LIV Sotheby’s International …
How to present your home for a photo shoot
If you’re hiring a real estate photographer to do a photo shoot of your home then make sure the presentation of the home is perfect for the day of the shoot. How to stage your home like a pro: Here’s a short video presented by a real estate agent in California, and they offer a few more great tips for …
Should new agents hire a real estate photographer?
“I’m a brand new real estate agent, and I don’t have much left in my marketing budget after paying for my flyers and the billboard, so I don’t think I’ll hire a real estate photographer to shoot my new listings.” It’s now 2018, and we live in the era of social media where just about everyone is looking at properties …
Great photos can increase the perceived value of real estate
Do the photos used in your real estate marketing campaign really help? Well, insurance company AXA has revealed how great photos combined with great presentation can impact upon the perceived value of a home by up to 21 percent. What they did is they took before and after photos of a one-bedroom flat in the UK, and they showed it to 1000 people …
Drone photography for real estate: what you need to know
Drone photography and video for real estate is booming in popularity, with more and more real estate agents bringing in aerial specialists to create marketing material. But is it always a good idea to get the drone shot? Let’s look at the good and the bad of using drone shots, and we’ll start with the bad news. Reasons not to …
Netflix show ‘Stay Here’ has a real estate theme – and looks great!
Around the middle of August 2018 Netflix will be releasing their new real estate-themed TV show, ‘Stay Here’. According to the Netflix description of the show, which stars designer Genevieve Gorder and real estate expert Peter Lorimer, Stay Here will: “… show property owners how to turn their short-term rentals into moneymaking showstoppers.” Take a look: As Peter Lorimer wrote on …
9 things your real estate photographer needs to know?
Inman.com recently posted an article called “9 things your professional real estate photographer better know”, and I thought I’d go through the list, include a short quote from the Inman article, and give my own take on things.1. Think ahead.”If the sun rises behind the house, the photographer won’t want to do an early morning, front, exterior shot. The bright …