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Should new agents hire a real estate photographer?

“I’m a brand new real estate agent, and I don’t have much left in my marketing budget after paying for my flyers and the billboard, so I don’t think I’ll hire a real estate photographer to shoot my new listings.” It’s now 2018, and we live in the era of social media where just about everyone is looking at properties …

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Great photos can increase the perceived value of real estate

Do the photos used in your real estate marketing campaign really help? Well, insurance company AXA has revealed how great photos combined with great presentation can impact upon the perceived value of a home by up to 21 percent. What they did is they took before and after photos of a one-bedroom flat in the UK, and they showed it to 1000 people …

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Drone photography for real estate: what you need to know

Drone photography and video for real estate is booming in popularity, with more and more real estate agents bringing in aerial specialists to create marketing material. But is it always a good idea to get the drone shot? Let’s look at the good and the bad of using drone shots, and we’ll start with the bad news. First of all, …

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Netflix show ‘Stay Here’ has a real estate theme – and looks great!

Around the middle of August 2018 Netflix will be releasing their new real estate-themed TV show, ‘Stay Here’. According to the Netflix description of the show, which stars designer Genevieve Gorder and real estate expert Peter Lorimer, Stay Here will: “… show property owners how to turn their short-term rentals into moneymaking showstoppers.” Take a look: As Peter Lorimer wrote on …

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This real estate agent relies on her photographer

Real estate agent who uses pro photographer

Debbie Glickman is a real estate agent with Baird & Warner in Chicago, and in an interview with Chicago Agent Magazine she talks about how much she relies on her real estate photographer to help her develop her marketing campaigns: “When it comes to selling, Steve is the first step in the marketing and selling process. As a realtor, I …

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Why photography matters when selling luxury real estate

Why photography matters when selling luxury real estate

Here’s an interview with luxury real estate market specialist Dusty Baker from Sotheby’s in Santa Barbara, California. Dusty is asked about what’s important when selling luxury real estate in the $3 million to $20 million range, and he made this statement which I felt really summarizes a lot of what’s important in that niche: “It’s not about selling real estate …

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Why do you need a real estate photographer?

Why do you need a real estate photographer

Why do you need a professional real estate photographer? It’s a fair question, given that a real estate agent or a homeowner could save themselves a few hundred dollars by taking the photos themselves. It wasn’t too long ago that DIY real estate photos were widely accepted, but if you have a house to sell now then you can no …

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Staging a home for real estate photography

How do you sell a home in today’s market when the visual elements of a real estate marketing campaign are so important? I came across this video from White Orchid, a home staging company, and they have some good things to say: According to this video from home staging business owner John Matthews: “Here’s the simple formula: when you stage …