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This real estate agent relies on her photographer

Real estate agent who uses pro photographer

Debbie Glickman is a real estate agent with Baird & Warner in Chicago, and in an interview with Chicago Agent Magazine she talks about how much she relies on her real estate photographer to help her develop her marketing campaigns: “When it comes to selling, Steve is the first step in the marketing and selling process. As a realtor, I …

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Why photography matters when selling luxury real estate

Why photography matters when selling luxury real estate

Here’s an interview with luxury real estate market specialist Dusty Baker from Sotheby’s in Santa Barbara, California. Dusty is asked about what’s important when selling luxury real estate in the $3 million to $20 million range, and he made this statement which I felt really summarizes a lot of what’s important in that niche: “It’s not about selling real estate …

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Why do you need a real estate photographer?

Why do you need a real estate photographer

Why do you need a professional real estate photographer? It’s a fair question, given that a real estate agent or a homeowner could save themselves a few hundred dollars by taking the photos themselves. It wasn’t too long ago that DIY real estate photos were widely accepted, but if you have a house to sell now then you can no …

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Staging a home for real estate photography

How do you sell a home in today’s market when the visual elements of a real estate marketing campaign are so important? I came across this video from White Orchid, a home staging company, and they have some good things to say: According to this video from home staging business owner John Matthews: “Here’s the simple formula: when you stage …

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Real estate photography and copyright law

Real estate photography and copyright law

How familiar are you with real estate photography and copyright law? Here’s an interesting story about an internet entrepreneur who was successfully sued recently by a photographer. Why was he sued? Well, entrepreneur Dan used a photograph that he found when searching on Google Images, but unfortunately for him he forgot to check in with the owner of the photograph …

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Should real estate agents hire a photographer?

Should real estate agents hire a photographer?

“You’re really doing the sellers a disservice if you don’t have first-class, top notch photographs.” Josh Rogers is a real estate agent in Jacksonville, Florida, and he really gets it. He hires a photographer for every listing, not just the high-end homes, which is a mistake some agents make. So according to Josh, how does professional real estate photography help …

Why professional photography is invaluable

Why professional real estate photography is invaluable

There was an article in the June issue of Featured Agent Magazine called “Why professional photography is invaluable“. The article starts by talking about how people who are looking for an agent or a new home go online these days to look at images of homes: “That means that the photos of your listing need to capture the true beauty …

What to look for when choosing a real estate photographer

Choosing a real estate photographer

If you’re a real estate agent you know how important it is to have the right people around you. You might work largely on your own, but you still have other people do various tasks for you, whether it’s in regard to researching the latest sales data, legal matters, marketing, or sales training. One of the most important people in …