Should real estate agents hire a photographer?

Should real estate agents hire a photographer?

“You’re really doing the sellers a disservice if you don’t have first-class, top notch photographs.” Josh Rogers is a real estate agent in Jacksonville, Florida, and he really gets it. He hires a photographer for every listing, not just the high-end homes, which is a mistake some agents make. So according to Josh, how does professional real estate photography help …

Why professional photography is invaluable

Why professional real estate photography is invaluable

There was an article in the June issue of Featured Agent Magazine called “Why professional photography is invaluable“. The article starts by talking about how people who are looking for an agent or a new home go online these days to look at images of homes: “That means that the photos of your listing need to capture the true beauty …

What to look for when choosing a real estate photographer

Choosing a real estate photographer

If you’re a real estate agent you know how important it is to have the right people around you. You might work largely on your own, but you still have other people do various tasks for you, whether it’s in regard to researching the latest sales data, legal matters, marketing, or sales training. One of the most important people in …

What makes professional real estate photography a necessity?

Why is professional real estate photography a necessity? In this video real estate agent Peter Lorimer outlines his reasons for saying: “You absolutely must, must, MUST have professional photographs taken in a house …” Why does this agent say real estate photography is so important? It’s because people these days, especially buyers under the age of 40, have grown up …

Two big real estate marketing tips for agents

Real estate marketing tips

In this video by Tom Ferry called “Everything you need to know about real estate marketing” he outlines five things that real estate agents need to know about marketing: There’s some great content there, and it’s only about 17 minutes long so it’s worth watching if you’re an agent wanting to up your game. But there are two big rules that …

Why you need the right photographer for the job

I just came across an article from the Boston Globe called “Advice on taking knockout real estate photos from a Pulitzer-winning photographer“, and they make some great points about how to shoot a home that’s for sale. The piece is written by Stan Grossfeld, a Pulitzer Prize-winning photographer who shoots photojournalism as well as anyone. As a photographer Stan has done …

“Gorgeous photos present you as a thought leader”

I just came across this video featuring Pia Silver, author of Badass Your Brand, and she says this: “Gorgeous photos present you as a thought leader. You could be the most badass thought leader in your industry, [but] if you don’t look it, if you don’t present like it, no one’s going to listen to you. … If you want …

What mistakes do real estate agents make when selling a home?

Inman recently posted an article by Laura Ure called, “6 egregious mistakes real estate agents must stop making“. It’s a great article, and provides a list of things that real estate agents need to stop doing if they want to be successful. I’m not going to discuss all of the mistakes listed – you can read the article yourself if …

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Video tours vs virtual tours

Is a real estate agent better off getting a video tour for their marketing campaign, or a virtual tour? First of all I think we need to distinguish what we mean by each of these terms so that there is no confusion. Virtual tours: A virtual tour is a 360 degree photograph that the user can spin around, and look …