What makes professional real estate photography a necessity?

Why is professional real estate photography a necessity? In this video real estate agent Peter Lorimer outlines his reasons for saying: “You absolutely must, must, MUST have professional photographs taken in a house …” Why does this agent say real estate photography is so important? It’s because people these days, especially buyers under the age of 40, have grown up …

Two big real estate marketing tips for agents

Real estate marketing tips

In this video by Tom Ferry called “Everything you need to know about real estate marketing” he outlines five things that real estate agents need to know about marketing: There’s some great content there, and it’s only about 17 minutes long so it’s worth watching if you’re an agent wanting to up your game. But there are two big rules that …

Why you need the right photographer for the job

I just came across an article from the Boston Globe called “Advice on taking knockout real estate photos from a Pulitzer-winning photographer“, and they make some great points about how to shoot a home that’s for sale. The piece is written by Stan Grossfeld, a Pulitzer Prize-winning photographer who shoots photojournalism as well as anyone. As a photographer Stan has done …

“Gorgeous photos present you as a thought leader”

I just came across this video featuring Pia Silver, author of Badass Your Brand, and she says this: “Gorgeous photos present you as a thought leader. You could be the most badass thought leader in your industry, [but] if you don’t look it, if you don’t present like it, no one’s going to listen to you. … If you want …

What mistakes do real estate agents make when selling a home?

Inman recently posted an article by Laura Ure called, “6 egregious mistakes real estate agents must stop making“. It’s a great article, and provides a list of things that real estate agents need to stop doing if they want to be successful. I’m not going to discuss all of the mistakes listed – you can read the article yourself if …

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Video tours vs virtual tours

Is a real estate agent better off getting a video tour for their marketing campaign, or a virtual tour? First of all I think we need to distinguish what we mean by each of these terms so that there is no confusion. Virtual tours: A virtual tour is a 360 degree photograph that the user can spin around, and look …

Interview with a Mesquite real estate photographer

Here’s an interview with Mesquite real estate photographer Bob Kulon. Bob runs a photography business in Mesquite, Nevada, and in this video interview he talks about To find out more about Christian and his approach to photographing a home for real estate agents, interior designers, architects and builders have a look at this 12 minute video: Visit: Mesquite real estate photographer on YouTube You …

Interview with a Seattle / Tacoma real estate photographer

Seattle / Tacoma real estate photographer

Here’s an interview with Seattle real estate photographer Christian J. Anderson. To find out more about Christian and his approach to photographing a home for real estate agents, interior designers, architects and builders have a look at this 12 minute video: Visit: Seattle real estate photographer on YouTube You can also read another interview and see some of Christian’s fantastic photo work by checking …

The problem with DIY real estate photography

I recently came across this article where a real estate editor talks about those videos you see on YouTube where people try and do stuff on the cheap instead of doing it properly. You know what I’m talking about – that’s where people make their own floating power supply unit for their swimming pool. Or a spoiler for their car …