Real estate marketing: don’t live in the middle

When it comes to real estate marketing do you play it safe and stay in the middle, or do you go all the way and deliver an extraordinary marketing campaign? In this video marketing guru Gary Vaynerchuk gives his thoughts on marketing generally and I’d encourage you to take a look: (Just be aware of the strong language that Gary …

How to market a new listing

Real estate agent Loida Velasquez offers a few tips here on how she markets a new listing: Loida starts by saying: “It is price that sells a home, not the marketing.” I agree … well, kind of. If you have the most amazing marketing in the world, but you are pricing a home at 50% above what the market is prepared to …