Real estate coach Tom Ferry shared a video called ‘Why You Should Go ALL IN on Video + 10 Videos You Should Shoot Now’, and it’s got so much great stuff in it that I wanted to share it here:Why should real estate agents do video? Tom starts by laying out some of the reasons why video is so important. …
Real estate video sells Horse Island for $6.3 million
Horse Island is a 157-acre private island off the southwest coast of Ireland, and it recently sold for 5.5 million euros (about $6.3 million USD) after the successful buyer watched the real estate video promoting the island, but never actually visited the location. Negotiations mostly took place using WhatsApp. Here’s the promotional video for Horse Island in West Cork, Ireland, …
Four ways to make your listing stand out
How can you make your real estate listing stand out among all the others? Let’s have a look at four things real estate agents can do with their listing to get the best possible result for their homeowners: Great presentation: We’ve spoken previously about the importance of presenting a home really well, and it’s definitely a key step in making …
How to present your home for a photo shoot
If you’re hiring a real estate photographer to do a photo shoot of your home then make sure the presentation of the home is perfect for the day of the shoot. How to stage your home like a pro: Here’s a short video presented by a real estate agent in California, and they offer a few more great tips for …
Virtual Staging: An Innovative Way to Impress Buyers
As more home-sellers turn to virtual staging, we have to ask: Is it really worth it, and does it compare to traditional staging? According to the National Association of Realtors®, 77 percent of buyers’ agents say that staging makes it easier for buyers to visualize themselves living in a home. As many as 38 percent of sellers’ agents say that they …
Do gimmicky photos and videos help sell homes?
Do you think those videos and photos where agents get dressed up, or do something else that’s gimmicky, actually help to sell homes? Here are a few examples so you can see what I mean: A real estate agent in Texas has dressed up in a T Rex costume for his photos and video, and is currently using that to …
How to sell your home in a hot real estate market
How do you sell your home in a hot real estate market? The two big things you want are great photos to attract more interested buyers, and of course a really well presented home that buyers can instantly fall in love with.
Tips for relisting a home that won’t sell
What can you do when you are relisting a home that won’t sell? It’s a problem faced by people at all ends of the property spectrum. It happens to supermodels like Christie Brinkley, who is still trying to sell two of her $20 million plus home in the Hamptons.Here’s a sales video for one of her properties at 1 Fahys …
How video can help real estate agents improve their marketing
In this video real estate marketing coach Tom Ferry talks about video and how it can help real estate agents improve their marketing: Here’s what he said: 1. Start your marketing with a video. So if you’re a real estate agent then Tom suggests that you need to do a video tour of a property before you do your flyers, your …
Staging a home for real estate photography
How do you sell a home in today’s market when the visual elements of a real estate marketing campaign are so important? I came across this video from White Orchid, a home staging company, and they have some good things to say: According to this video from home staging business owner John Matthews: “Here’s the simple formula: when you stage …