In this video by Tom Ferry called “Everything you need to know about real estate marketing” he outlines five things that real estate agents need to know about marketing: There’s some great content there, and it’s only about 17 minutes long so it’s worth watching if you’re an agent wanting to up your game. But there are two big rules that …
Why you need the right photographer for the job
I just came across an article from the Boston Globe called “Advice on taking knockout real estate photos from a Pulitzer-winning photographer“, and they make some great points about how to shoot a home that’s for sale. The piece is written by Stan Grossfeld, a Pulitzer Prize-winning photographer who shoots photojournalism as well as anyone. As a photographer Stan has done …
“Gorgeous photos present you as a thought leader”
I just came across this video featuring Pia Silver, author of Badass Your Brand, and she says this: “Gorgeous photos present you as a thought leader. You could be the most badass thought leader in your industry, [but] if you don’t look it, if you don’t present like it, no one’s going to listen to you. … If you want …
Key data from the Home Buyer and Seller Generational Trends Report 2017
The NAR Home Buyer and Seller Generational Trends Report for 2017 on the popularity of real estate photography, floor plans, videos and virtual tours.
What mistakes do real estate agents make when selling a home?
Inman recently posted an article by Laura Ure called, “6 egregious mistakes real estate agents must stop making“. It’s a great article, and provides a list of things that real estate agents need to stop doing if they want to be successful. I’m not going to discuss all of the mistakes listed – you can read the article yourself if …
Video tours vs virtual tours
Is a real estate agent better off getting a video tour for their marketing campaign, or a virtual tour? First of all I think we need to distinguish what we mean by each of these terms so that there is no confusion. Virtual tours: A virtual tour is a 360 degree photograph that the user can spin around, and look …
The problem with DIY real estate photography
I recently came across this article where a real estate editor talks about those videos you see on YouTube where people try and do stuff on the cheap instead of doing it properly. You know what I’m talking about – that’s where people make their own floating power supply unit for their swimming pool. Or a spoiler for their car …
Selling a home without a full marketing campaign?
At first it sounds like a good idea – sell your home by approaching a local real estate agent, ask them to speak to buyers on their list rather than going public with the sale, and sell the home quietly without all the hassle. And it can work: NSW Real Estate Institute chief executive Tim McKibbin has come across properties …
Real estate sales in different cities: same price, different level of photography
So Curbed.com have put together a list of homes for sale in 25 US cities all for about the same price of $250,000. Of course it’s interesting to see the huge difference in what you get for the same level of investment. So for example, in Detroit you can get an historic 4 bedroom home that’s been almost fully renovated …
Real estate clients deserve better than DIY photos
Real estate agent Teresa Boardman has written a piece for Inman called “Why our clients deserve better than DIY photos“, and I think she’s done a great job in presenting the case for agents hiring a professional photographer instead of doing it themselves for the sake of a few dollars. According to Teresa, there are two types of ugly real …