Real estate agents can use video to help them get more listings! It’s true! Video is a perfect tool for real estate agents – it’s being given priority in Google searches, Facebook, Twitter and Instagram.
Honestly, it does not make sense for agents to not be using video to create content and to promote their listings. As they mention below:
“If you’re not using video in your marketing strategy you’re going to start falling behind. When we were at Inman (the large real estate convention) every top producer agent we actually heard from did mention video in some form or another.”
This video below includes an interview with Steven Hartner talking about what he does with his videos, and how well they are working for him as a sales tool:
Here are a few big quotes from this video by real estate agent Steven Hartner:
“The biggest thing to keep in mind is that everything you’re doing today … I’m not expecting to see immediate sales from this. These are all things that I’m doing today so 6 to 12 to 18 months down the line I start to reap the benefits of.”
“I think it’s very important to give, give, give. Let your sphere come to you.”
“The video has already made an impact in my pocket.”
Steven then goes on to talk about how a video he did for a $57,000 foreclosure home lead to a sale, then ongoing and future sales, and eventually netted him a total of $7500. And that he all stemmed from just one video posted to Facebook, and a Facebook friend of Steven sent the video onto another friend, and it took off from there.
“Video, without a doubt, has made an immediate and pretty substantial impact on my business.”
“The thing with video, it’s really easy to get ranked on the first page of Google, which is huge.”
And it’s important to note that as well. Steven was putting up these yard signs without his details on them. Interested buyers would see the yard signs, Google the address of that home, and the videos were coming up on the first page for that address. The buyers would watch the video, then get in touch with Steven to find out more. So it’s those SEO benefits of video for real estate agents that also makes this a super amazing marketing tool.
If you want to get started with a really professional video for your next listing, have a look for one of the real estate photography and marketing specialists here at BestRealEstatePhotographers.com.
A lot of these photographers will also do a great video for you, so find the photographer local to you, give them a call and meet with them to chat about your video ideas.