Real estate video sells Horse Island for $6.3 million

Horse Island is a 157-acre private island off the southwest coast of Ireland, and it recently sold for 5.5 million euros (about $6.3 million USD) after the successful buyer watched the real estate video promoting the island, but never actually visited the location. Negotiations mostly took place using WhatsApp. Here’s the promotional video for Horse Island in West Cork, Ireland, …

Use great photos to make your rental property more appealing

If you’ve got a rental property then you want to attract the best tenants you can find, and there’s no doubt that the best way to do that is to use amazing photos online. That’s where prospective tenants are searching, and they’ve got a lot of rentals to choose from, so if you want a crowd of people trying to …

Why should real estate agents use video?

At one point in there Tom says that if you’re not doing video, then “you might be in the wrong career.” That might seem a little extreme to a lot of you, but I think he makes a good point. Video is now so pervasive that agents who want to excel must be creating videos, not just for their property …

What message do buyers get from your real estate photos?

Let’s say you’re flicking through homes for sale in your local area, and you come across one that is using rather poor photos. The inside is a little dark, so it’s hard to make out everything in the room, and perhaps the windows are largely white due to the bright light outside. The home itself is presented in a lived-in …

Show more love to your real estate clients

I just came across this video interview with author and leadership expert Steve Farber. In his view love should be a feature of more businesses, whether they be in real estate sales, photography, or any other role: It’s quite long, so here are some quotes from the video, as well as some of my own thoughts. What’s love got to …

If Airbnb hosts are getting pro photos, then …

We now live in a highly visual world where people are seeing great images and photos online all the time. That’s part of the reason why hosts of the TV show “Cash Pad”, JoJo Fletcher and Jordan Rodgers, recommend professional photography as an essential step for short term rental hosts: As JoJo put it in the above video: “The only …

Real estate marketing: don’t live in the middle

When it comes to real estate marketing do you play it safe and stay in the middle, or do you go all the way and deliver an extraordinary marketing campaign? In this video marketing guru Gary Vaynerchuk gives his thoughts on marketing generally and I’d encourage you to take a look: (Just be aware of the strong language that Gary …

Get more out of your drone photos and video

For the right property a drone photo or video works really well in a real estate campaign. There are times when only an aerial view of a home or its location can show potential buyers the lifestyle, features and convenience of a particular listing. However, as we’ve mentioned here previously  in “Drone photography for real estate: what you need to …

Average home vs luxury home marketing

Luxury real estate marketing campaigns

There is no doubt that luxury homes need impeccable marketing campaigns. The photos should be amazing, and the video should capture the size of the home and the benefits of living in that particular area, whether it be the local ski fields, the beaches, forests, or the urban neighborhood. As David McHugh, a real estate agent with LIV Sotheby’s International …

Four ways to make your listing stand out

How can you make your real estate listing stand out among all the others? Let’s have a look at four things real estate agents can do with their listing to get the best possible result for their homeowners: Great presentation: We’ve spoken previously about the importance of presenting a home really well, and it’s definitely a key step in making …