Choosing the right art when selling a home

We were recently asked to contribute to an article in Redfin about hanging artwork in a home when it’s up for sale (and I think we are the only real estate photographers that contributed something), so coming from the point of view of photographers here’s what we shared: “Think about how multiple art pieces are going to look when showing …

Real estate agents need pro photography even when homes sell fast

The goal of hiring a professional real estate photographer is not to sell the home – it’s to sell the agent who is selling the home. That might sound a little strange to you, but that concept is what underlies the need for real estate agents to hire a professional photographer for every shoot, even if homes are selling ridiculously …

Why real estate agents should do more videos + 11 video ideas

Real estate coach Tom Ferry shared a video called ‘Why You Should Go ALL IN on Video + 10 Videos You Should Shoot Now’, and it’s got so much great stuff in it that I wanted to share it here: Why should real estate agents do video? Tom starts by laying out some of the reasons why video is so …

Real estate video sells Horse Island for $6.3 million

Horse Island is a 157-acre private island off the southwest coast of Ireland, and it recently sold for 5.5 million euros (about $6.3 million USD) after the successful buyer watched the real estate video promoting the island, but never actually visited the location. Negotiations mostly took place using WhatsApp. Here’s the promotional video for Horse Island in West Cork, Ireland, …

Use great photos to make your rental property more appealing

If you’ve got a rental property then you want to attract the best tenants you can find, and there’s no doubt that the best way to do that is to use amazing photos online. That’s where prospective tenants are searching, and they’ve got a lot of rentals to choose from, so if you want a crowd of people trying to …

Why should real estate agents use video?

If you’re a real estate agent then video might seem like one of those optional extra things that you do only if you have to. Real estate coach Tom Ferry says it’s much more than that, as you can see in this video: At one point in there Tom says that if you’re not doing video, then “you might be …

What message do buyers get from your real estate photos?

Let’s say you’re flicking through homes for sale in your local area, and you come across one that is using rather poor photos. The inside is a little dark, so it’s hard to make out everything in the room, and perhaps the windows are largely white due to the bright light outside. The home itself is presented in a lived-in …

Show more love to your real estate clients

I just came across this video interview with author and leadership expert Steve Farber. In his view love should be a feature of more businesses, whether they be in real estate sales, photography, or any other role: It’s quite long, so here are some quotes from the video, as well as some of my own thoughts. What’s love got to …

If Airbnb hosts are getting pro photos, then …

We now live in a highly visual world where people are seeing great images and photos online all the time. That’s part of the reason why hosts of the TV show “Cash Pad”, JoJo Fletcher and Jordan Rodgers, recommend professional photography as an essential step for short term rental hosts: As JoJo put it in the above video: “The only …

Real estate marketing: don’t live in the middle

When it comes to real estate marketing do you play it safe and stay in the middle, or do you go all the way and deliver an extraordinary marketing campaign? In this video marketing guru Gary Vaynerchuk gives his thoughts on marketing generally and I’d encourage you to take a look: (Just be aware of the strong language that Gary …