Show more love to your real estate clients

I just came across this video interview with author and leadership expert Steve Farber. In his view love should be a feature of more businesses, whether they be in real estate sales, photography, or any other role: It’s quite long, so here are some quotes from the video, as well as some of my own thoughts. What’s love got to …

If Airbnb hosts are getting pro photos, then …

We now live in a highly visual world where people are seeing great images and photos online all the time. That’s part of the reason why hosts of the TV show “Cash Pad”, JoJo Fletcher and Jordan Rodgers, recommend professional photography as an essential step for short term rental hosts: As JoJo put it in the above video: “The only …

Real estate marketing: don’t live in the middle

When it comes to real estate marketing do you play it safe and stay in the middle, or do you go all the way and deliver an extraordinary marketing campaign? In this video marketing guru Gary Vaynerchuk gives his thoughts on marketing generally and I’d encourage you to take a look: (Just be aware of the strong language that Gary …

Get more out of your drone photos and video

For the right property a drone photo or video works really well in a real estate campaign. There are times when only an aerial view of a home or its location can show potential buyers the lifestyle, features and convenience of a particular listing. However, as we’ve mentioned here previously  in “Drone photography for real estate: what you need to …

Average home vs luxury home marketing

Luxury real estate marketing campaigns

There is no doubt that luxury homes need impeccable marketing campaigns. The photos should be amazing, and the video should capture the size of the home and the benefits of living in that particular area, whether it be the local ski fields, the beaches, forests, or the urban neighborhood. As David McHugh, a real estate agent with LIV Sotheby’s International …

Four ways to make your listing stand out

How can you make your real estate listing stand out among all the others? Let’s have a look at four things real estate agents can do with their listing to get the best possible result for their homeowners: Great presentation: We’ve spoken previously about the importance of presenting a home really well, and it’s definitely a key step in making …

How to present your home for a photo shoot

If you’re hiring a real estate photographer to do a photo shoot of your home then make sure the presentation of the home is perfect for the day of the shoot. Here’s a short video presented by a real estate agent in California, and they offer a few more great tips for preparing your home the right way so that …

Should new agents hire a real estate photographer?

Should agents hire a real estate photographer?

“I’m a brand new real estate agent, and I don’t have much left in my marketing budget after paying for my flyers and the billboard, so I don’t think I’ll hire a real estate photographer to shoot my new listings.” It’s now 2018, and we live in the era of social media where just about everyone is looking at properties …

Great photos can increase the perceived value of real estate

Do the photos used in your real estate marketing campaign really help? Well, insurance company AXA has revealed how great photos combined with great presentation can impact upon the perceived value of a home by up to 21 percent. What they did is they took before and after photos of a one-bedroom flat in the UK, and they showed it to 1000 people …

Virtual Staging: An Innovative Way to Impress Buyers

As more home-sellers turn to virtual staging, we have to ask: Is it really worth it, and does it compare to traditional staging? According to the National Association of Realtors®, 77 percent of buyers’ agents say that staging makes it easier for buyers to visualize themselves living in a home. As many as 38 percent of sellers’ agents say that they …