The problem with DIY real estate photography

I recently came across this article where a real estate editor talks about those videos you see on YouTube where people try and do stuff on the cheap instead of doing it properly. You know what I’m talking about – that’s where people make their own floating power supply unit for their swimming pool. Or a spoiler for their car using blocks of wood. Or a water slide using a plastic sheet hanging down off the roof of a house.

Here’s a video with some of the funniest DIY fails out there:

But there’s one time when you don’t want to cut corners and DIY, and that’s when you’re selling a home.

Too often I see homes on the market where people are clearly trying to “hack” the sale process. They haven’t marketed it properly and failed to cover all their bases. They’ve skimped on the photography or paid little attention to the presentation. Or they’ve tried to sell it themselves or used an agent without a strong track record of sales success.

And the end result is often like it is in the life hack videos — a sort of half-baked effort that is not as good as what could have been achieved if the job had been done properly in the first place.

So don’t try to “hack” the sale of your home. It’s a competitive market out there and you want your home to stand out for the right reasons. Your house is an asset, not something to be gambled with. So do it properly and do it right.

Source: Adelaide Now

Let’s face it, too often we see real estate agents and home owners try and do it themselves because either:

A: They don’t see the difference between their photos and the work of a true real estate photography professional.

… or …

B. They believe that this particular property is too cheap that it’s not worth putting a good campaign together.

Both of these reasons have their faults, and it comes down to the idea expressed in that quote above:

You want your home or your listing to stand out as the best value property in your market, and you cannot ever hope to do that when you try and “hack” the sale by cutting corners and doing a little DIY with that real estate marketing campaign.

So you don’t want your photos to look like this:


What message does that photo communicate to a potential buyer about the home, and about the agent selling the home?

I’m not sure, but it’s not going to be positive.

Rather, you do want your home to look like this:

Tacoma real estate photographer

Photo courtesy of Christian J. Anderson photography in Tacoma, Washington

… or this:

Sunshine coast real estate photographer

Photo courtesy of Property Shoot on the Sunshine Coast, Queensland.

… or this:


Photo courtesy of James Goulden Photography in San Antonio

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