Professional photos and video played key role in successful sale

According to the real estate agent who sold this $3.8 million home in the Australian city of Adelaide recently, the professional photography, video, and 360 tour combined to play a key role in the sale of this home within the first week of hitting the market.

"It’s important to do video, photos and panoramic photography in order to be able to sell to interstate or overseas buyers as well."

Any home can be purchased by buyers located in another state or country, but it can be especially important when dealing with a highly desirable home in a great area, as this home is. If a buyer interstate is going to fly in to look at a particular property then they want to be pretty confident that it's something they want. That requires a marketing campaign that is highly professional, and offers plenty of great visuals to entice that special buyer.

Here's the video that real estate agent Sally Cameron arranged for this home:

And here's what Sally said about why the use of a video in a real estate marketing campaign is so important:

“Video is especially important so they can have a ‘look through’ the property."

I'm seeing more and more agents using video in the sale of a home, and it seems to be really well received by both buyers and sellers. As we've mentioned elsewhere on this blog:

“If you’re not using video in your marketing strategy you’re going to start falling behind. When we were at Inman (the large real estate convention) every top producer agent we actually heard from did mention video in some form or another.”

According to the National Association of Realtors in the US 85 percent of buyers and sellers prefer to work with an agent who uses video marketing, but only 15 percent of agents are actually using video (at least according to this particular survey - I suspect the number may be higher now).

A few years ago a study by Australian listing website found that video significantly increased listing inquiries, with properties that included a video generating four times the number of phone calls or emails to agents. 

What does all of this mean?

Well, it means that if a $3.8 million home can sell within a week, in part due to the quality of the photos, video and 360 tour, then any listing can benefit from that level of marketing. 

To find out more have a chat with your local professional real estate photographer. You'll find them listed here in our business directory for

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