Real estate sales in different cities: same price, different level of photography

So Curbed.com have put together a list of homes for sale in 25 US cities all for about the same price of $250,000. Of course it’s interesting to see the huge difference in what you get for the same level of investment. So for example, in Detroit you can get an historic 4 bedroom home that’s been almost fully renovated …

Real estate clients deserve better than DIY photos

Real estate agent Teresa Boardman has written a piece for Inman called “Why our clients deserve better than DIY photos“, and I think she’s done a great job in presenting the case for agents hiring a professional photographer instead of doing it themselves for the sake of a few dollars. According to Teresa, there are two types of ugly real …

LA Times: It pays to hire a professional real estate photographer

There is of course no better real estate photographer in northern Los Angeles than Ryan Carr from Legacy Listing Photo, and although this article doesn’t quote Ryan it is an interesting piece from the Los Angeles Times called “Pro photographers labor to show properties in a better light“. “Listing your home? It pays to hire a pro photographer. Everyone seems to be …

Gorgeous real estate listing photos with your phone?

An article was recently posted at Inman called, “4 tips for taking gorgeous real estate listing photos with your phone: How to skilfully capture the character and details of a home without hiring a professional.” The writer of the article makes some really good points, emphasizing that if you have a high-priced home that you want to sell then you …

How a real estate photographer can save you time

How a real estate photographer can save you time

Can a real estate photographer save you time? It turns out that ‘time’ is more important to most people than money, which might surprise you but actually makes a lot of sense. After all, bank accounts can keep growing, and money can move in and out, but time is one of those things that, when you lose it, you ain’t gettin’ …

“Your real estate photos suck!”

Some real estate agents understand the importance of real estate photography, and the impact it has on an agent’s business and success, and some don’t. Robert Wagener gets it: Nice work, Rockin’ Realty Guy! Here are a couple of the most important things he says here: “We as real estate agents like to throw out numbers like we’re geniuses. We say, …

Real estate agents: how to get more followers on Instagram

If you’re a real estate agent, what can you do to get more followers on Instagram? Here’s a short little video from Easy Agent Pro with some tips to help you make the most of Instagram (and if you’re not there yet, you probably should): Here are the tips: Tip 1. Consistency and timing “Develop a consistent theme on your page, …

People are buying homes without visiting them

This statistic seems way, WAY higher than it should be, but according to a survey from the USA “19 percent of people who bought or sold a home in the past year made a bid on a home before viewing it in person”. At first when I read that I thought it was crazy talk! I know that people do buy homes without …

How to market a new listing

Real estate agent Loida Velasquez offers a few tips here on how she markets a new listing: Loida starts by saying: “It is price that sells a home, not the marketing.” I agree … well, kind of. If you have the most amazing marketing in the world, but you are pricing a home at 50% above what the market is prepared to …

How to get a higher sale price when selling a home

Here’s real estate coach Tom Panos talking on Sky News: I’d like to pick out a few little things that Tom mentions in this video: “Make sure that as people are flying through that you’ve got photos and headlines that stops the consumer, and says, “Wow, look at that!” So I would say, make sure you’re using amazing photography, great …