I just came across an article from the Boston Globe called “Advice on taking knockout real estate photos from a Pulitzer-winning photographer“, and they make some great points about how to shoot a home that’s for sale. The piece is written by Stan Grossfeld, a Pulitzer Prize-winning photographer who shoots photojournalism as well as anyone. As a photographer Stan has done …
“Gorgeous photos present you as a thought leader”
I just came across this video featuring Pia Silver, author of Badass Your Brand, and she says this: “Gorgeous photos present you as a thought leader. You could be the most badass thought leader in your industry, [but] if you don’t look it, if you don’t present like it, no one’s going to listen to you. … If you want …
Key data from the Home Buyer and Seller Generational Trends Report 2017
The NAR Home Buyer and Seller Generational Trends Report for 2017 on the popularity of real estate photography, floor plans, videos and virtual tours.
What mistakes do real estate agents make when selling a home?
Inman recently posted an article by Laura Ure called, “6 egregious mistakes real estate agents must stop making“. It’s a great article, and provides a list of things that real estate agents need to stop doing if they want to be successful. I’m not going to discuss all of the mistakes listed – you can read the article yourself if …
Video tours vs virtual tours
Is a real estate agent better off getting a video tour for their marketing campaign, or a virtual tour? First of all I think we need to distinguish what we mean by each of these terms so that there is no confusion. Virtual tours: A virtual tour is a 360 degree photograph that the user can spin around, and look …
Facebook ads, Matterport and video
What can real estate agents do with Facebook ads, 3D tours and video? In the podcast above by EasyAgentPro they’re asked a question by an agent about whether they could run a ‘virtual open house‘. The idea put forward is to run a Facebook ad campaign for a listing that leads to a squeeze page where the potential buyers …
Can video help agents get more listings? Yes!
Real estate agents can use video to help them get more listings! It’s true! Video is a perfect tool for real estate agents – it’s being given priority in Google searches, Facebook, Twitter and Instagram. Honestly, it does not make sense for agents to not be using video to create content and to promote their listings. As they mention below: “If …
Real estate agents who market themselves with video
Video marketing is a great option for real estate agents, but it doesn’t just have to be for the homes they are selling. Sure, home video tours work really well, but some agents are also using video to market themselves. One of those agents is Ivan Estrada in Los Angeles. For the past four years he has been releasing a …
The problem with DIY real estate photography
I recently came across this article where a real estate editor talks about those videos you see on YouTube where people try and do stuff on the cheap instead of doing it properly. You know what I’m talking about – that’s where people make their own floating power supply unit for their swimming pool. Or a spoiler for their car …
Selling a home without a full marketing campaign?
At first it sounds like a good idea – sell your home by approaching a local real estate agent, ask them to speak to buyers on their list rather than going public with the sale, and sell the home quietly without all the hassle. And it can work: NSW Real Estate Institute chief executive Tim McKibbin has come across properties …