Here’s real estate coach Tom Panos talking on Sky News:
I’d like to pick out a few little things that Tom mentions in this video:
“Make sure that as people are flying through that you’ve got photos and headlines that stops the consumer, and says, “Wow, look at that!”
So I would say, make sure you’re using amazing photography, great copywriting, and video (which is) a very good sticker on social media and on websites. So I would say, make sure you’re using world class marketing.
… People filter with their brain, but buy with their heart. So what we want to do is get people into the property. And once they’re there, competition will get you top dollar.”
Tom’s absolutely right – with buyers searching online for their next home, the marketing you present there dictates almost entirely whether or not they will take the next step to physically visit the property. If you don’t grab them with amazing images, then they simply flick on to the next home that gets their attention, and you’ll be left with fewer buyers then you could otherwise have. And of course, more buyers in competition with each other is what can help you to push up that final sale price.