Use great photos to make your rental property more appealing

If you’ve got a rental property then you want to attract the best tenants you can find, and there’s no doubt that the best way to do that is to use amazing photos online. That’s where prospective tenants are searching, and they’ve got a lot of rentals to choose from, so if you want a crowd of people trying to …

Why should real estate agents use video?

At one point in there Tom says that if you’re not doing video, then “you might be in the wrong career.” That might seem a little extreme to a lot of you, but I think he makes a good point. Video is now so pervasive that agents who want to excel must be creating videos, not just for their property …

What message do buyers get from your real estate photos?

Let’s say you’re flicking through homes for sale in your local area, and you come across one that is using rather poor photos. The inside is a little dark, so it’s hard to make out everything in the room, and perhaps the windows are largely white due to the bright light outside. The home itself is presented in a lived-in …

Show more love to your real estate clients

I just came across this video interview with author and leadership expert Steve Farber. In his view love should be a feature of more businesses, whether they be in real estate sales, photography, or any other role: It’s quite long, so here are some quotes from the video, as well as some of my own thoughts. What’s love got to …

If Airbnb hosts are getting pro photos, then …

We now live in a highly visual world where people are seeing great images and photos online all the time. That’s part of the reason why hosts of the TV show “Cash Pad”, JoJo Fletcher and Jordan Rodgers, recommend professional photography as an essential step for short term rental hosts: As JoJo put it in the above video: “The only …

Real estate marketing: don’t live in the middle

When it comes to real estate marketing do you play it safe and stay in the middle, or do you go all the way and deliver an extraordinary marketing campaign? In this video marketing guru Gary Vaynerchuk gives his thoughts on marketing generally and I’d encourage you to take a look: (Just be aware of the strong language that Gary …

How to market a new listing

Real estate agent Loida Velasquez offers a few tips here on how she markets a new listing: Loida starts by saying: “It is price that sells a home, not the marketing.” I agree … well, kind of. If you have the most amazing marketing in the world, but you are pricing a home at 50% above what the market is prepared to …