Facebook ads, Matterport and video

What can real estate agents do with Facebook ads, 3D tours and video?   In the podcast above by EasyAgentPro they’re asked a question by an agent about whether they could run a ‘virtual open house‘. The idea put forward is to run a Facebook ad campaign for a listing that leads to a squeeze page where the potential buyers …

Can video help agents get more listings? Yes!

Real estate agents can use video to help them get more listings! It’s true! Video is a perfect tool for real estate agents – it’s being given priority in Google searches, Facebook, Twitter and Instagram. Honestly, it does not make sense for agents to not be using video to create content and to promote their listings. As they mention below: “If …

Interview with a Mesquite real estate photographer

Here’s an interview with Mesquite real estate photographer Bob Kulon. Bob runs a photography business in Mesquite, Nevada, and in this video interview he talks about To find out more about Christian and his approach to photographing a home for real estate agents, interior designers, architects and builders have a look at this 12 minute video: Visit: Mesquite real estate photographer on YouTube You …

Real estate agents who market themselves with video

Real estate agents who market themselves with video

Video marketing is a great option for real estate agents, but it doesn’t just have to be for the homes they are selling. Sure, home video tours work really well, but some agents are also using video to market themselves. One of those agents is Ivan Estrada in Los Angeles. For the past four years he has been releasing a …

Interview with a Seattle / Tacoma real estate photographer

Seattle / Tacoma real estate photographer

Here’s an interview with Seattle real estate photographer Christian J. Anderson. To find out more about Christian and his approach to photographing a home for real estate agents, interior designers, architects and builders have a look at this 12 minute video: Visit: Seattle real estate photographer on YouTube You can also read another interview and see some of Christian’s fantastic photo work by checking …

The problem with DIY real estate photography

I recently came across this article where a real estate editor talks about those videos you see on YouTube where people try and do stuff on the cheap instead of doing it properly. You know what I’m talking about – that’s where people make their own floating power supply unit for their swimming pool. Or a spoiler for their car …

Selling a home without a full marketing campaign?

Can you sell a secret in real estate?

At first it sounds like a good idea – sell your home by approaching a local real estate agent, ask them to speak to buyers on their list rather than going public with the sale, and sell the home quietly without all the hassle. And it can work: NSW Real Estate Institute chief executive Tim McKibbin has come across properties …

Interview with a real estate photographer in Salt Lake City

Salt Lake City real estate photographer

Here’s an interview with Salt Lake City real estate photographer Kirk Bergman. You can find out more about Kirk and what he does when it comes to the marketing of a home by taking a look at his listing at BestRealEstatePhotographers.com/usa/saltlakecity . Visit: Salt Lake City real estate photographer interview In this video Kirk talks about: why photography is such an important factor in …

Real estate sales in different cities: same price, different level of photography

So Curbed.com have put together a list of homes for sale in 25 US cities all for about the same price of $250,000. Of course it’s interesting to see the huge difference in what you get for the same level of investment. So for example, in Detroit you can get an historic 4 bedroom home that’s been almost fully renovated …

Real estate clients deserve better than DIY photos

Real estate agent Teresa Boardman has written a piece for Inman called “Why our clients deserve better than DIY photos“, and I think she’s done a great job in presenting the case for agents hiring a professional photographer instead of doing it themselves for the sake of a few dollars. According to Teresa, there are two types of ugly real …