Do gimmicky photos and videos help sell homes?

Do you think those videos and photos where agents get dressed up, or do something else that’s gimmicky, actually help to sell homes? Here are a few examples so you can see what I mean: A real estate agent in Texas has dressed up in a T Rex costume for his photos and video, and is currently using that to …

1

How to sell your home in a hot real estate market

How to sell your home in a hot real estate market

How do you sell your home in a hot real estate market? The two big things you want are great photos to attract more interested buyers, and of course a really well presented home that buyers can instantly fall in love with.

2

This real estate agent relies on her photographer

Real estate agent who uses pro photographer

Debbie Glickman is a real estate agent with Baird & Warner in Chicago, and in an interview with Chicago Agent Magazine she talks about how much she relies on her real estate photographer to help her develop her marketing campaigns: “When it comes to selling, Steve is the first step in the marketing and selling process. As a realtor, I …

1

Why photography matters when selling luxury real estate

Why photography matters when selling luxury real estate

Here’s an interview with luxury real estate market specialist Dusty Baker from Sotheby’s in Santa Barbara, California. Dusty is asked about what’s important when selling luxury real estate in the $3 million to $20 million range, and he made this statement which I felt really summarizes a lot of what’s important in that niche: “It’s not about selling real estate …

2

Why do you need a real estate photographer?

Why do you need a real estate photographer

Why do you need a professional real estate photographer? It’s a fair question, given that a real estate agent or a homeowner could save themselves a few hundred dollars by taking the photos themselves. It wasn’t too long ago that DIY real estate photos were widely accepted, but if you have a house to sell now then you can no …

1

How video can help real estate agents improve their marketing

In this video real estate marketing coach Tom Ferry talks about video and how it can help real estate agents improve their marketing: Here’s what he said: 1. Start your marketing with a video. So if you’re a real estate agent then Tom suggests that you need to do a video tour of a property before you do your flyers, your …

1

Staging a home for real estate photography

How do you sell a home in today’s market when the visual elements of a real estate marketing campaign are so important? I came across this video from White Orchid, a home staging company, and they have some good things to say: According to this video from home staging business owner John Matthews: “Here’s the simple formula: when you stage …