Get more out of your drone photos and video

For the right property a drone photo or video works really well in a real estate campaign. There are times when only an aerial view of a home or its location can show potential buyers the lifestyle, features and convenience of a particular listing. However, as we’ve mentioned here previously  in “Drone photography for real estate: what you need to …

Average home vs luxury home marketing

Luxury real estate marketing campaigns

There is no doubt that luxury homes need impeccable marketing campaigns. The photos should be amazing, and the video should capture the size of the home and the benefits of living in that particular area, whether it be the local ski fields, the beaches, forests, or the urban neighborhood. As David McHugh, a real estate agent with LIV Sotheby’s International …

Should new agents hire a real estate photographer?

Should agents hire a real estate photographer?

“I’m a brand new real estate agent, and I don’t have much left in my marketing budget after paying for my flyers and the billboard, so I don’t think I’ll hire a real estate photographer to shoot my new listings.” It’s now 2018, and we live in the era of social media where just about everyone is looking at properties …

Great photos can increase the perceived value of real estate

Do the photos used in your real estate marketing campaign really help? Well, insurance company AXA has revealed how great photos combined with great presentation can impact upon the perceived value of a home by up to 21 percent. What they did is they took before and after photos of a one-bedroom flat in the UK, and they showed it to 1000 people …